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‘Big Brother’ era in the shopping world

The digital era made it possible for brands to collect and analyse consumer data in such ways that they once couldn’t even imagine.

Hello everyone.

In this issue, we delve into the shopping world which is getting more and more personalised, thanks to the developments in artificial intelligence and machine learning. We also talk about the digital siege and share future expectations with you.

Enjoy!

-Aposto Editorial Team

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Aposto Business

The best articles on business at Aposto, curated by our editors. Topics include micro-mobility, future of work, energy, green economy, consumer products, marketing and more.

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