• <a fr-original-style="" href="https://techcrunch.com/2022/05/25/paddle-acquires-profitwell-for-200m-to-bring-analytics-and-retention-tools-to-its-saas-payments-platform/amp/" rel="noopener noreferrer" style="color: rgb(9, 9, 9); text-decoration: none; background-color: transparent; outline: none; cursor: pointer; transition: color 0.3s ease 0s; touch-action: manipulation; user-select: auto; box-sizing: border-box;" target="_blank">Paddle</a>, the payments platform for SaaS companies, announced it acquired ProfitWell, an analytics and retention tools provider, in a deal valued at more than $200 million. Aside from buying tech and technology and product, Paddle says it also acquired a user base of more than 30,000 customers including names like Autodesk, Canva, Hubspot and Prezi<ul fr-original-style="padding-inline-start: 20px;" style="padding-inline-start: 20px; margin-top: 0px; margin-bottom: 1em; list-style-position: inside; box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">A step back: Paddle raised $200 million at a $1.4 billion valuation the previous week as the company prepares to launch an alternative in-app payments solution for iOS if and when Apple would be forced to allow third-party app stores and the sideloading of apps on the iPhone under EU legislation announced in late March.</li></ul>

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