• <a fr-original-style="" href="https://www.ft.com/content/541e7cba-5b9c-4159-8441-c82f8e1562c5" rel="noopener noreferrer" style="color: rgb(9, 9, 9); text-decoration: none; background-color: transparent; outline: none; cursor: pointer; transition: color 0.3s ease 0s; touch-action: manipulation; user-select: auto; box-sizing: border-box;" target="_blank">Sabato De Sarno</a> was named creative director of Gucci, Kering’s biggest brand, as it seeks new direction after a period of underperformance. De Sarno will start his new role as soon as he completes his obligations at Valentino, Kering said on Saturday, following the exit of star designer Alessandro Michele in late 2022.<img src="https://images.aposto.com/2023/0/0/1675018557154.png" style="display: block; float: none; vertical-align: top; margin: 5px auto; text-align: center; width: 100%; max-width: 550px; border-style: none; position: relative; cursor: pointer; padding: 0px 1px; box-sizing: border-box;" ratio="1.79" width="550" alt="Gucci" fr-original-style="display: block; float: none; vertical-align: top; margin: 5px auto; text-align: center; width: 100%; max-width: 550px;" fr-original-class="fr-draggable">via FT<ul fr-original-style="padding-inline-start: 20px;" style="padding-inline-start: 20px; margin-top: 0px; margin-bottom: 1em; list-style-position: inside; box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Why it matters: Gucci brings in more than half of annual revenue and three-quarters of operating profit for the Paris-based luxury group, which is owned by the billionaire Pinault family.</li></ul>

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