• <a fr-original-style="" href="https://www.campaignlive.co.uk/article/tiktok-disputes-report-abandoning-live-shopping-expansion-europe/1792115" rel="noopener noreferrer" style="color: rgb(9, 9, 9); text-decoration: none; background-color: transparent; outline: none; cursor: pointer; transition: color 0.3s ease 0s; touch-action: manipulation; user-select: auto; box-sizing: border-box;" target="_blank">TikTok</a> disputed a <a fr-original-style="" href="https://www.ft.com/content/07b75caf-b2ab-4ace-9bb8-68d42f1da823" rel="noopener noreferrer" style="color: rgb(9, 9, 9); text-decoration: none; background-color: transparent; outline: none; cursor: pointer; transition: color 0.3s ease 0s; touch-action: manipulation; user-select: auto; box-sizing: border-box;" target="_blank">Financial Times report</a> that claimed the social media platform abandoned plans to launch TikTok Shop in continental Europe for "struggling to gain traction", saying that they never planned to launch its TikTok Shop feature in EU markets in the first half of 2022, and is focused on getting the UK offering right.<img src="https://images.aposto.com/2022/6/2/1657042277891.jpeg" style="display: block; float: none; vertical-align: top; margin: 5px auto; text-align: center; width: 100%; max-width: 550px; border-style: none; position: relative; cursor: pointer; padding: 0px 1px; box-sizing: border-box;" ratio="1.49" width="550" alt="TikTok Shop" fr-original-style="display: block; float: none; vertical-align: top; margin: 5px auto; text-align: center; width: 100%; max-width: 550px;" fr-original-class="fr-draggable">via Campaign<ul fr-original-style="padding-inline-start: 20px;" style="padding-inline-start: 20px; margin-top: 0px; margin-bottom: 1em; list-style-position: inside; box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">What is it? TikTok Shop, which launched in the UK last year, allows brands and TikTok creators to broadcast live and sell products through the video app.</li></ul>

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