Branding, unshakeable

What is it? A panel. Led by industry pioneers including Anna Franziska Michel from Yoona.ai, Thomas Lorenz from Journee, Alexandra Ile from The Dematerialised, and Enara Nazarova from Armoar, this panel explored the impact of Web3 on the present image and marketing strategies employed by brands.

In contemplating the digitalization of marketing in this new era, the experts considered three key elements: AI-generated content, blockchain technologies, and 3D user interface systems.

• They reached a consensus that we had been currently experiencing a transitional phase for brands' image and marketing strategies in the realm of artificial intelligence.
• The introduction of Apple's AI and VR Glasses was particularly significant, as it signaled a shorter timeframe for adaptation, although they think we still need 10 years for market assimilation.
• They encourage brands to make A/B tests when the market adaptation is completed.

Key takeaway: Although there are great opportunities for brands to digitalize their outlook today, for brands to digitalize their outlook today, including one of the pioneers like Nike there is still a testing ground and time for market adaptation.