Wellbeing

The age of experience: how is the events economy shaping city life?

Events are handy formats: they bring together the city’s different players, make empty spaces visible, change the story of neighbourhoods and generate economic activity, and on top of all that turn all of this into something measurable and programmable. But designing a city as an “events stage” does not always give the right answer. What is left once the event is over? Does the value created contribute not only to the cultural ecosystem but also to access to public space, to local businesses and to the daily life of neighbourhoods?