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advertising ile ilgili hikayeler
• TikTok is expected to be the only major social media platform that has significantly increased its advertising revenue this year, according to an industry estimate from Magna that underlines the economic stress surrounding the online ad market. TikTok doubled its ad revenue in 2022 according to a GroupM report, whereas social media advertising, in general, has only grown 4% where as it was 36% in 2021. via FT
06 Ara 2022
• TikTok’s US operations are undergoing a major overhaul amid a digital advertising slowdown that caused shares of Meta and Snap to collapse in the past year. TikTok’s North America general manager Sandie Hawkins is transferred to be in charge of TikTok Shop, the social media platform’s e-commerce channel. The company also cut less than 100 jobs in the last four months including about 20 senior managers.
09 Kas 2022
• Facebook parent Meta admitted defeat after Britain’s Competition and Markets Authority ordered the company to sell animated-images platform Giphy due to a substantial lessening of competition in the social media and display advertising market. Meta said the company was “disappointed by the CMA’s decision but accept today’s ruling as the final word on the matter.” via CNBC
19 Eki 2022
• YouTube will introduce advertising on its video feature Shorts and give creators 45% of the revenue generated as the Google-owned video streaming service faces intensifying competition from TikTok. That compares with its standard distribution of 55% for videos and TikTok's $1 billion fund for paying creators.
22 Eyl 2022
• Apple is planning to nearly double the workforce in its fast-growing digital advertising business less than 18 months after it introduced sweeping privacy changes that hobbled its bigger rivals in the lucrative industry. The iPhone maker has about 250 people on its ad platforms team, according to LinkedIn, and it’s looking to fill another 216 such roles, according to Apple’s career website.
06 Eyl 2022
• Facebook and Instagram track iOS users across websites via their in-app browsers, even as Apple allows users to opt out of app tracking via its App Tracking Transparency (ATT) introduced in iOS 14.5, research by Felix Krause showed. Contrary perspectives: Meta claimed that the injected tracking code obeyed users' preferences on ATT as "the code allows us to aggregate user data before using it for targeted advertising or measurement purposes," a spokesperson told T...Devamını Oku
15 Ağu 2022
• Italy's communication watchdog AGCOM said it fined Google €750,000 for breaching a ban on gambling advertising on its YouTube platform.
03 Ağu 2022
• Four Democratic senators urged the Federal Trade Commission to investigate Apple and Google over their collection of mobile users' information. The lawmakers accused the tech giants of "engaging in unfair and deceptive practices" and added that the companies "facilitated these harmful practices by building advertising-specific tracking IDs into their mobile operating systems."
27 Haz 2022
• Germany’s antitrust watchdog is investigating Apple over its new tracking rules, which force third-party apps to ask for permission before they can serve personalized ads. The Federal Cartel Office said it was concerned that Apple’s new rules did not apply to itself. The probe comes after a group of Germany’s largest media, tech and advertising companies filed a complaint predicting a 60% fall in advertising revenues for app developers.
15 Haz 2022
• Google Assistant will get “better at recognizing your frequent words and names” with Google's upcoming personalized speech recognition feature on Android, the company said. Behind the scenes: According to a statement from the targeted digital advertising giant, the feature will learn how to adjust the model from the voice data and will send a summary of the model changes to Google servers, which then will be aggregated across many users to provide a better model f...Devamını Oku
30 May 2022